CRMRest
Restaurant CRM & loyalty software for multi-location groups
The project
CRMRest
CRMRest is the restaurant CRM and loyalty software built for multi-location groups — unified guest profiles, points and rewards, supplier control and marketing automation in one back-of-house stack.
What it does
Built to run in production.
Cross-venue guest profiles
Recognise the same guest across every restaurant in the group, with preferences and history.
Loyalty that compounds
Points, tiers and rewards designed for repeat visits, not coupon spam.
Supplier control tower
POs, deliveries and price drift across venues, in one dashboard for the central kitchen.
Marketing on autopilot
Birthday vouchers, win-backs and segment campaigns triggered by real consumption data.
FAQ
What operators ask before they sign.
Why a dedicated restaurant CRM instead of a generic one?
Because restaurants don't behave like SaaS or retail — the back-of-house has its own rhythm (multi-venue, central kitchen, supplier control, repeat guests across venues). CRMRest is built around that reality, by a team that already operates Mesabot in production restaurants every day.
Who is behind CRMRest?
ZUI Technology S.L., a Spanish technology holding of engineers, designers and operators. Every product in the ZUI universe runs in production with real customers and real revenue on the line — we don't ship demos, we ship systems we operate ourselves. CRMRest is the back-of-house brain in the hospitality cluster — a sister product to Mesabot.
What support does ZUI provide to multi-location restaurant groups?
Direct access to the team that built the product — not an outsourced call center. Each customer joins a shared channel with the product team. Custom SLA tiers negotiated by volume; named engineers accountable, not ticket queues.
Is ZUI a long-term partner for restaurant operators?
ZUI doesn't sell hours — it sells systems that keep performing year after year. The relationship starts with one product and grows: clients add more pieces of the ZUI universe (CRM, automation, email, infra) as they scale, with one accountable partner across the whole stack.
Will CRMRest replace the rest of my restaurant stack?
Not by force. CRMRest plays well with existing POS, payments and reservation systems — it's the brain, not the screen. Where ZUI does have a deeper product (Mesabot for reservations, Email Suite for campaigns), integration is native and one-click.
Let's build