CRMRestRestaurant CRM & loyalty software for multi-location groups
The project
CRMRest
CRMRest is the restaurant CRM and loyalty software built for multi-location groups — unified guest profiles, points and rewards, supplier control and marketing automation in one back-of-house stack.
What it does
Built to run in production.
Cross-venue guest profiles
Recognise the same guest across every restaurant in the group, with preferences and history.
Loyalty that compounds
Points, tiers and rewards designed for repeat visits, not coupon spam.
Supplier control tower
POs, deliveries and price drift across venues, in one dashboard for the central kitchen.
Marketing on autopilot
Birthday vouchers, win-backs and segment campaigns triggered by real consumption data.
How it compares
CRMRest against the alternatives, category by category
Multi-location restaurant groups shopping for a CRM compare the same four routes — bending a generic sales CRM, premium hospitality-native suites, Spanish TPV suites with a CRM module, and spreadsheets plus memory. Here is where a purpose-built restaurant CRM fits against each one. Vendor figures come from the verified September 2026 snapshots behind the buyer’s guide below.
CRMRest vs generic sales CRMs (Pipedrive)
Pipedrive is the most established generic CRM — $14–79 per seat/month billed annually — and the strongest of the generic options, but it models deals and stages, not diners, covers or loyalty across venues. In a restaurant team the per-seat math multiplies fast, and every hospitality concept (guest profile, visit, reward) has to be built before the floor manager can use it. CRMRest ships those objects from day one and prices per group, not per seat — no seat math as you onboard managers and marketing.
CRMRest vs hospitality-native suites (SevenRooms)
SevenRooms is genuinely hospitality-native and runs 15,000+ restaurants — cross-venue guest profiles done right — but all three plans are quote-only, and WhatsApp marketing or Voice AI arrive as paid add-ons. It is built for premium operations that can pass a quote process. CRMRest publishes its price, combines native guest profiles and cross-venue loyalty in one stack, and plugs the conversational layer via Mesabot instead of gating it behind an add-on quote.
CRMRest vs TPV suites with a CRM module (Qamarero)
Qamarero is the Spanish hospitality suite where the CRM is a module (Growth) on top of a TPV core: plans from €119/month, Basic plus one module €199, and a one-off setup of €200–500 — with no conversational channel at all (no WhatsApp, no AI agent). If you are also replacing the POS, that bundle makes sense; if you keep your POS, paying TPV-suite prices for a CRM module is the expensive route. CRMRest keeps the CRM the product and leaves your POS alone.
CRMRest vs spreadsheets and memory
The status quo at many groups: a spreadsheet per venue and the manager’s memory of the regulars. It works at one location — at three it means a guest with preferences at venue A arrives as a stranger at venue B, birthday vouchers never trigger and supplier price drift goes unnoticed until margins move. CRMRest centralises profiles, rewards and supplier data so the second venue inherits everything the first one learned.
The pattern across all four: generic CRMs need a rebuild, premium suites need a quote call, TPV bundles charge you for the suite to reach the module, and spreadsheets don’t scale past one venue. A purpose-built restaurant CRM starts at guest profiles and loyalty, priced flat. For standalone stamp-card programmes, Loopy Loyalty publishes the only flat public ladder — $25/$69/$95 a month, capped by locations — while SumUp bolted loyalty onto its POS in Spain in May 2026. And once those confirmed bookings need to survive no-shows, how restaurant deposits work covers how much to charge and which refund rules hold up. For the full breakdown, see the restaurant CRM buyer’s guide — with verified 2026 pricing — or book a demo and we will place CRMRest against your group’s stack.
Comparisons & guides
FAQ
What operators ask before they sign.
Why a dedicated restaurant CRM instead of a generic one?
Because restaurants don't behave like SaaS or retail — the back-of-house has its own rhythm (multi-venue, central kitchen, supplier control, repeat guests across venues). CRMRest is built around that reality, by a team that already operates Mesabot in production restaurants every day.
Who is behind CRMRest?
ZUI Technology S.L., a Spanish technology company of engineers, designers and operators. Every product in the ZUI universe runs in production with real customers and real revenue on the line — we don't ship demos, we ship systems we operate ourselves. CRMRest is the back-of-house brain in the hospitality cluster — a sister product to Mesabot.
What support does ZUI provide to multi-location restaurant groups?
Direct access to the team that built the product — not an outsourced call center. Each customer joins a shared channel with the product team. Custom SLA tiers negotiated by volume; named engineers accountable, not ticket queues.
Is ZUI a long-term partner for restaurant operators?
ZUI doesn't sell hours — it sells systems that keep performing year after year. The relationship starts with one product and grows: clients add more pieces of the ZUI universe (CRM, automation, email, infra) as they scale, with one accountable partner across the whole stack.
Will CRMRest replace the rest of my restaurant stack?
Not by force. CRMRest plays well with existing POS, payments and reservation systems — it's the brain, not the screen. Where ZUI does have a deeper product (Mesabot for reservations, Email Suite for campaigns), integration is native and one-click.
Let's build