Loyalty Software for Restaurants and Hospitality: Real 2026 Prices
Three verified price routes, September 2026. Standalone stamp-card software: Loopy Loyalty publishes $25/$69/$95 per month (Starter/Growth/Ultimate), unlimited customers on every tier, capped by locations and card designs, annual billing −20%. The TPV-suite route: Qamarero sells loyalty inside its Growth module — suite from €119/month, Basic plus one module €199/month, plus a one-off €200–500 setup. Full hospitality suites: CoverManager bundles loyalty from 89€/month (Premium 189€). SumUp Fidelidad arrived in Spain in May 2026 with quote-based pricing. The decision line is venues, not features: one venue takes the ladder, a multi-location group needs a restaurant CRM.
The one-paragraph answer
Dedicated loyalty software for hospitality starts lower than most owners expect: Loopy Loyalty publishes the only fully public, flat ladder we verified — $25, $69 and $95 per month (Starter/Growth/Ultimate, $250/$690/$950 billed yearly), with unlimited customers on every tier and the price moving with locations and card designs, not with how many guests you register. The TPV-suite route costs more: Qamarero's CRM-with-loyalty is the Growth module, reachable from €119/month for the base suite or €199/month as Basic plus one module, plus a one-off setup of €200–500. Full hospitality suites with loyalty inside start at CoverManager's 89€/month Essential. SumUp entered Spain in May 2026 with SumUp Fidelidad, integrated into its POS — prices quote-based. Everything below was verified on vendor pages in September 2026.
The standalone ladder, verified September 2026
| Plan | Monthly | Annual | Limits |
|---|---|---|---|
| Loopy Loyalty Starter | $25/mo | $250/yr (−20%) | 1 location, 1 card design, 3 staff |
| Loopy Loyalty Growth | $69/mo | $690/yr | 3 locations, 3 designs, 10 staff |
| Loopy Loyalty Ultimate | $95/mo | $950/yr | 10 locations, 10 designs, 50 staff |
Customers are unlimited on all three tiers — the ladder is capped by locations and card designs. Digital stamp cards live in Apple Wallet and Google Wallet, with unlimited push messages, geofenced reminders and QR/link enrolment; there is a 15-day trial and no refunds once subscribed. Over a year, Starter costs $300 billed monthly versus $250 billed annually.
The TPV-suite route: loyalty as a module
Spanish hospitality suites sell loyalty as one module on top of a POS core. Qamarero is the clearest example: its loyalty programme sits in the Growth module, and the verified pricing reads «plans from €119/month», with Basic plus one module (Pack Duo) at €199/month plus a one-off setup of €200–500. That is roughly €2,588–2,888 in year one for a base suite plus the loyalty module — our calculation from the published rates. It makes sense if you are replacing the POS anyway; if you keep your POS, you are paying suite prices to reach one module.
Suites and POS giants: loyalty bundled, priced behind a call
- CoverManager includes loyalty in its 360º hospitality suite: Essential 89€/month, Premium 189€/month (which adds deposits, SMS and review integrations) — fixed fee, no per-booking commission, verified September 2026.
- SumUp Fidelidad launched in Spain in May 2026: points or digital stamps linked to the card via the SumUp Local app, automatic rewards at payment, no new hardware. SumUp does not publish its loyalty price; its US Connect plans run $269–349/month, and pricing in Spain is quote-based through its plan configurator.
What a hospitality loyalty programme must actually do
Before comparing prices, check the five jobs that decide whether the programme changes behaviour:
- It rewards repetition, not enrollment. Points or stamps that trigger a concrete reward (a free coffee, a dish, a percentage) — not coupon spam that trains discounts.
- It lives in the wallet, not another app. Apple/Google Wallet passes with push notifications get opened; a proprietary app your regulars must download usually does not.
- It recognises the guest across venues. One location works with memory; from the second venue onward you need shared profiles — this is where standalone stamp tools hit their ceiling and a restaurant CRM takes over.
- It automates win-back. The value is in the lapsed-guest push («we miss you, this week it's on us»), triggered without anyone remembering to send it.
- It leaves your POS alone. Standalone tools enrol by QR or card link and need no hardware change; suites want to be your POS. Know which bill you are signing up for.
How to decide
A single bar or restaurant that wants stamps and push: the standalone ladder is enough, and at $25/month it is the cheapest verified entry in hospitality loyalty. A growing group with several venues: the stamp tool's location caps push you to a CRM built for restaurants — our restaurant CRM buyer's guide compares the verified 2026 field, and CRMRest covers profiles, rewards and supplier control per group rather than per seat. And if what you want is for the guest to feel served before, during and after the visit — reservations and personal attention in WhatsApp — that is the conversational layer Mesabot adds on top.
In summary
Standalone loyalty software for hospitality starts at $25/month (Loopy Loyalty Starter, 1 location) and tops out at $95/month for 10 locations, with unlimited customers everywhere and annual billing at −20%. Loyalty as part of a suite costs more: Qamarero's module route lands around €2,588–2,888 in year one (€199/month plus setup), CoverManager bundles it from 89€/month, and SumUp's new Fidelidad is quote-based. Decide by venues, not features: one venue, the ladder; several venues, a restaurant CRM; and the personal layer, conversation.
Frequently asked questions
How much does loyalty software for a restaurant cost per month?+
The cheapest verified standalone entry is Loopy Loyalty Starter at $25/month (1 location, unlimited customers, $250 billed yearly). Loyalty inside a suite costs more: Qamarero's route is €199/month for the base suite plus the Growth module (loyalty), plus a €200–500 one-off setup, and CoverManager bundles loyalty from 89€/month. All verified on vendor pages, September 2026.
What is the cheapest loyalty programme for a bar or café?+
A digital stamp-card tool: Loopy Loyalty Starter at $25/month runs stamps in Apple and Google Wallet with unlimited customers and push, capped at 1 location and 1 card design. SumUp Fidelidad (launched in Spain in May 2026) also targets small venues, but its price is quote-based, so the only public entry price today is the standalone ladder.
Is loyalty software priced per customer?+
Not on the verified standalone ladder: Loopy Loyalty charges unlimited customers on every plan and caps locations, card designs and staff accounts instead. Suites charge for the bundle: Qamarero prices the POS suite plus module from €119–199/month, which is why the per-customer-free route is the cheaper test at one venue.
When does a restaurant need a CRM instead of loyalty software?+
From the second venue. Stamp tools work per location; recognising the same guest across venues, triggering birthday and win-back campaigns from real consumption data and controlling supplier drift requires shared profiles — the restaurant-CRM territory (see our [buyer's guide](/en/compare/best-restaurant-crm)). The conversational layer on top — reservations and personal attention in WhatsApp — is what Mesabot adds.