Comparison
FutbolCRM vs Fanbase
Fanbase is a fan-revenue platform for spectator clubs: digital ticketing, season tickets, hospitality and memberships, priced as a transaction fee you set between 3.0% and 5.0% of the payment volume (its pricing page runs the slider; "pay as you go, no contract"). Its Advanced CRM is listed as Coming Soon — on Fanbase's own pricing page, verified September 2026 — so the fan-data layer is marketing and push notifications today. Pro modules are priced separately: £500/month for a white-labelled app, £200/month for fan rewards. FutbolCRM is a football-specific club CRM — from €49/month, published — built around the club's members side: a per-player file with documents and family contacts, reconciled fee reporting per family, and AI agents that chase grants and sponsors. Choose Fanbase when ticket, hospitality and membership revenue is the business; choose FutbolCRM when players, families and fees are — and you want a real CRM today, not on a roadmap.
Updated · Sep 13, 2026
Head-to-head
| FutbolCRM | Fanbase | |
|---|---|---|
| Pricing model | Fixed plans, published: from €49/month (Pro Club €149/month) — the price is the price, no cut of what you collect | No upfront cost; a transaction fee you set between 3.0% and 5.0% of yearly payment volume (ticketing, hospitality, memberships) — plus Pro modules at £500/month (white-label app) and £200/month (fan rewards) |
| What the CRM actually is | The whole product: per-player file with documents and family contacts, fee status, match and training ops tied to the record | Fan-data profiles, audiences and push notifications today; an Advanced CRM with an AI audience builder is listed as Coming Soon on its own pricing page (checked September 2026) |
| Who it is built for | Academies and amateur clubs: the club's "customers" are players and their families, and season handover keeps the registry intact | Spectator clubs that sell to fans: its reference list is UK and Scottish football — Partick Thistle, Greenock Morton, FC United of Manchester — plus basketball and rugby clubs |
| Fees & reconciliation | Automatic monthly fee collection with per-family reconciliation — the treasurer's spreadsheet disappears | Ticketing and membership payments with invoicing built in; every collection carries the transaction fee, and family-level fee reconciliation is not the product |
| AI | AI agents included in every plan that go after new money: grants and sponsorship outreach | An AI-driven audience builder — announced, inside the Coming Soon CRM module |
| Best for | Clubs that outgrew spreadsheets and want one source of truth per player and per family, at a price they can take to the board | Clubs with real gate revenue: season tickets, boxes, hospitality and fan memberships where 3–5% is the cost of selling more |
Verdict
These two sell to different customers. Fanbase is a solid bet when your club has turnstiles: its ticketing, season tickets and hospitality machinery is real and shipping, and paying a slice of ticket revenue for it is a defensible model. But it is not a membership-and-fees CRM — its own pricing page lists the Advanced CRM as Coming Soon — so if your week is player files, family contacts, fee chasing and grant applications, you would be buying a roadmap. FutbolCRM does that work today, from €49/month published, whatever your fee volume; on a €30,000 membership season, Fanbase's slider costs €900–1,500 before the £500/month app module, more than a year of FutbolCRM on any plan.
When to choose Fanbase
Fanbase genuinely fits when your club sells to spectators rather than families: first-team ticketing, digital season tickets, boxes and hospitality, fan memberships with a store of benefits, and a white-labelled club app if £500/month is justified by gate revenue. It also suits clubs that prefer no upfront cost and accept the 3.0–5.0% transaction fee as commission on sales they would not otherwise make. If your operation is academies, fees and families — or you need a CRM in production, not on a roadmap — start with a dedicated club CRM instead.
FAQ
What operators ask before they sign.
Does Fanbase have a CRM?
Not yet in product. Fanbase's own pricing page (checked September 2026) lists "Advanced CRM — AI driven audience builder" as Coming Soon, alongside live modules for white-labelled apps (£500/month) and fan rewards (£200/month). What exists today is a fan-data layer: profiles, audience building, push notifications and a Mailchimp integration.
How much does Fanbase cost?
No upfront cost: the platform is paid through a transaction fee on payment volume that you set with a slider between 3.0% and 5.0% a year (ticketing, hospitality and memberships combined), under a pay-as-you-go, no-contract model. Pro modules are extra: a white-labelled app at £500/month and fan rewards at £200/month. On a £250,000 payment volume, the fee alone is £7,500–12,500 a year — the point where fixed-fee alternatives start looking cheap.
Is Fanbase good for football clubs in Spain?
Its references are UK and Scottish spectator clubs — Partick Thistle, Greenock Morton, Kelty Hearts in the SPFL and non-league, plus British basketball and rugby — and its product line (turnstile ticketing, hospitality boxes, fan memberships) assumes clubs that charge fans at the gate. Spanish academies and amateur clubs rarely run that model; their revenue is family fees, and that is the work a football-specific club CRM like FutbolCRM automates from €49/month.
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